In a world of shredding edges it is FON, who have been playing their aesthetically and functionally reflected game since a fairly long time. They have released five products on their own programmatic label called Werkzeug - each of unique design and content, where sound and visual packaging equally work on account of meticulous care. One is likely to compare FON with a digital chameleon imitating its environment on audio-visual ice, roaming its hardly visible trail through the most various spheres, adding field inherent strategies and methods, following its sonic instinct and according to missionary urgency copies truly or breaks logic.
FON are modulating sounds and tones out of the electronic every day life into polished sound hybrids, which interlock with repetitive beats, which lead to people easily succumbing to the hermetically system FON. With that in mind Fon are offering a perception sharpening option following culture`s and music`s train of thought, whilst driving on the signals of modern communication. For example looking at the artwork of headnlokbuzter FON succeeded in developing a code of linearly fading letter size and of optical eye test affinity, so that the viewer becomes aware of how perception and visual language function in a now overloaded with images. When presenting their work in front of an audience they avoid immediate presence, rather prefer hiding under a gigantic carpet, profiting from an anonymity apart from sensatinalism, they demand highest attention from the spectators and themselves as well.
Rashly ascribed meanings do not make it more difficult at all to enjoy FON. In the presentiment of inherent higher motives ways of listening and viewing remain open. Question marks becoming indication arrows always aware of global, social and political matters FON are working with a circumspect feeling in their multivarious fields of agitation.
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